Genairgy - Happiness through sports

Sport Heroes restructures for its international expansion.

Sport Heroes Group

“Lockdowns have boosted the development of virtual races for which the start-up provided the technological platform. Shareholder Genairgy is buying out the founders’ shares and Boris Pourreau, the company’s CEO, is stepping down.

In the life of a start-up, it is often the unexpected that dictates the major turns it takes. With a model of sporting competitions that successfully found an audience, Sport Heroes could not have imagined the extent to which lockdowns would transform its business model and its international development prospects. “The share of advertising revenue dropped drastically during lockdown, but we took advantage of the opportunity to offer sports event organisers the creation and management of virtual communities” says co-founder and CEO Boris Pourreau, who is handing over to COO Paul-Emile Saab this week. ”

Read the full article in French at Les Echos Entrepreneurs


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